Joost in hardware

New CEO Mike Volpi said Joost is a piece of software that can reside on a variety of platforms, including a television with an internet connection, a set-top box, a mobile phone, or in some alternative device that might come out in the future.
Perhaps it’s coincidental that at a time Joost appears to be experiencing unexpected problems it also starts talking about embedding its player software in consumer hardware.

David Clark, executive vice president of global advertising for Joost, told TV Week that a year from now there will be a lot more convergence, enough that “you will see Joost in the living room.” He said that the vast majority of consumers will eventually use Joost as their primary entertainment platform. As long as you have an internet connected device you would have access to the Joost community, he said.
Joost founders Niklas Zennstrom and Janus Friis have to be taken seriously. They successfully developed their own technology to use the net to speed the copying of music tracks (Kazaa) and to carry voice-quality conversations (Skype). Both developments eroded long established and well-heeled industries: music and telecom.

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